AAZK unveils new logo, branding and website

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PHOENIX, AZ, Dec. 11, 2024 – The American Association of Zookeepers (AAZK) unveils a new brand, including a new logo, reflecting the organization’s focus on animal care professionals. The new logo, website and chapter resources will unite the organization throughout the United States, Canada and North America.

Very well known in the animal care community is the signature symbol of AAZK–the rhino. In keeping with this tradition, the world famous animal horns remain in the new logo but with the addition of a snake and a very important nod to aquarists is a shark fin. The new AAZK colors reflect the diversity of members, animals and communities in which our members work to care for the world’s animal populations. 

“As an animal care professional myself, I am proud of our new logo and updated branding. Our new look truly reflects the members we serve,” remarked Board President, Nicole Pepo. 

For decades, AAZK has been the source for connecting front line animal care professionals with communities across North and South America. Many of the organization’s members are skilled and trained animal care experts who participate in training, professional development and research of policies, procedures and strategies for protecting the animals in zoos and sanctuaries. With over 100 locally run chapters, AAZK members are found in every pocket of the zoo keeping world.

Annually the organization hosts a national conference designed to showcase best practices in animal care and wellness for those who work in the field. From research studies, management techniques and habitat design to veterinary practices, transport and connecting animals with the public who visit zoos, the AAZK conference is a focal point for learning and career development. The 50th Annual Conference is in Phoenix, AZ during October 5-9.

The American Association of Zoo Keepers, Inc. began in 1967 in San Diego, CA with the purpose of promoting professionalism in zoo keeping through education of zoological staff members in the most modern and current techniques of captive exotic animal care.