Facility
Not specified.
Closing Date
[jobclosingdate]
Description
The Fresno Chaffee Zoo inspires wonder of our natural world, provides an engaging learning environment, and instills a passion for conservation. Serving the central San Joaquin Valley, the Zoo is committed to sustaining professional active participation in wildlife conservation, research and education. A proud recipient of the AZA Top Honor Exhibit Award, the Zoo is committed to providing our local communities and the AZA community exhibits and programs both can be proud of.
General Purpose:
This position is responsible for executing the Zoo’s digital marketing strategy through content creation, data reporting and the daily maintenance of the Zoo’s digital properties across numerous channels. In addition to promoting the Zoo and its programs via email marketing, social media marketing and the Zoo’s website, this position reports on the effectiveness of the Zoo’s digital strategy to inform future marketing efforts.
Supports the Zoo’s revenue and attendance goals along with its mission through the execution of thoughtful, strategic digital marketing campaigns
Uses master marketing strategy and calendar to plan messages across digital platforms, ensuring alignment with other marketing channels and efforts
Works with marketing department and other Zoo departments to develop content that tells the Zoo’s story through digital marketing channels
Collects and reports on digital metrics to determine campaign effectiveness and make recommendations for future digital marketing efforts
Collaborates with Zoo vendors and stakeholders in order to provide digital marketing coordination to align efforts with internal campaigns
Develops content with community partners to co-promote the Zoo
Grows and maintains social media platforms to brand standards, including Facebook, Twitter, Instagram and YouTube
Optimizes content for each platform in order to improve Zoo’s effectiveness in digital marketing spaces
Creates and publishes content to a variety of social media platforms including Facebook, Twitter, Instagram and YouTube while optimizing content for each platform and aligning with Zoo brand standards
Provides excellent guest services, digital engagement and community management on social media platforms to respond to guests and/or route inquiries to appropriate departments
Monitors the Zoo’s brand across review sites, guest feedback online, and mentions to track brand sentiment
Ensures that external sites have the correct information for the Zoo
Updates the Zoo’s website to keep content up-to-date and aligned with current marketing campaigns and industry standards
Makes recommendations for website updates with user experience as a priority
Drafts and deploys email marketing campaigns
Maintains and grows email marketing list
Gathers information from topics and conversations in the digital space to make recommendations on marketing efforts
Updates knowledge of the digital space to keep the Zoo’s marketing programs in alignment with current best practices and new regulations
Makes recommendations for new opportunities in digital marketing
Other duties, as assigned
Education and Pre-requisites
Qualifications/Basic Job Requirements:
Bachelor’s degree in Business Administration, Communications, Marketing or related field, or equivalent combination of education and experience
Minimum of two years of digital marketing experience
Excellent computer skills and knowledge of social media platforms and email marketing platforms required
Knowledge of social media analytics and management platforms, Google analytics, HTML, photo and video editing software and/or Adobe Creative Suite preferred
Excellent written and verbal English communications skills required. Bilingual (Spanish or Hmong) communication skills a plus
Proficiency with Adobe Creative Suite, photography and video editing preferred
Valid California driver’s license and a clean driving record
Ability to work evenings, weekdays, weekends and holidays when necessary
Physical Requirements:
These are physical and mental requirements of the position as it is typically performed. Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, the Zoo may be able to adjust or excuse one or more of these requirements, depending on the requirement, the essential functions to which it relates, and the proposed accommodation.
Close visual acuity to perform an activity such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading. Color perception is also required.
Ability to receive detailed information through oral communication (in person and via telephone), at normal speaking levels with or without correction.
Expressing or exchanging ideas by means of the spoken word. The employee must convey detailed or important spoken information to others in individual and small group settings.
Hand and finger dexterity sufficient for typing and other administrative tasks.
The employee is regularly required to lift and/or carry up to 10 pounds, and occasionally up to 25 pounds.
Work Environment:
This position regularly works with others including Zoo executives and employees.
The position primarily functions indoors, with frequent exposure to outdoor Zoo environments and external events.
Occasional local travel may be required.
Compensation and benefits
Not specified.
Application instructions
Please Apply At